I use icons quite regularly as part of conditional formatting whether it’s to show change or highlight certain values. Working with Prism, some of those icons were custom-made. But what I didn’t realise until recently is that they don’t have to be static images.
You can apply the same SVG animation techniques I’ve been experimenting with elsewhere, convert them to base64, and embed them directly into a Power BI theme!
So, keep reading to learn how to add animated icons using Power BI’s conditional formatting.
So where do we start?
I began with a couple of static icons I’d previously built, converted them to SVG, and added a simple transform animation.
Here’s an example SVG: a chevron that switches colours and moves left to right in a loop.

<svg width="100" height="100" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg">
<polyline points="40,30 60,50 40,70" fill="none" stroke="#ffffff" stroke-width="8" stroke-linecap="round" stroke-linejoin="round">
<animateTransform
attributeName="transform"
type="translate"
values="-8 0;8 0;-8 0"
dur="2s"
repeatCount="indefinite" />
<animate
attributeName="stroke"
values="#ffffff;#6bfad8;#ffffff"
dur="2s"
repeatCount="indefinite" />
</polyline>
</svg>
Previewing and Converting to Base64
I recommend using svgviewer.dev a brilliant tool I’ve mentioned in previous posts.
- Paste your SVG code into the viewer to preview the animation.
- Switch to the Data URI tab.
- Copy the base64 output and it’s ready to use!
Here’s the base64 version of the chevron above (copied here for convenience):
data:image/svg+xml;base64,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
Building a Power BI Theme with Animated Icons
Now let’s embed this into a Power BI theme. If you’re already using a custom theme, you can add to it, or create a new one. Here’s a basic example with several icons:
{
"name": "SVGTHEME",
"icons": {
"GreenChev": {
"description": "GreenChev",
"url": "data:image/svg+xml;base64,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"
},
"PurpChev": {
"description": "PurpChev",
"url": "data:image/svg+xml;base64,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"
},
"Warn": {
"description": "Warn",
"url": "data:image/svg+xml;base64,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"
},
"Error": {
"description": "Error",
"url": "data:image/svg+xml;base64,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"
}
}
}
Save this as a .json file, for example: svgicons.json.
Each icon entry includes the below:
- Name (What you want to refer to the icon as)
- Description (A brief description of the Icon)
- URL (The base64 of the icon)
If you want to add additional icons, just load them in with the same format.
Using the theme in PowerBI
Once you have the theme ready, we need to load it into PowerBI
- Open Power BI Desktop.
- Go to the View tab → click the Themes dropdown → select Browse for themes.
- Upload your .json file.

Applying the Icons
Once the file is loaded in we have the icons ready to be used! So lets try it!
- Select a column in your table or matrix.
- Go to Conditional formatting → Icons.
- Add your desired rules.
- Scroll to the bottom of the icon list you’ll see your custom ones added from the theme.
- Note: Previews won’t animate or show properly in the selection list so make sure your naming convention is clear!

Once added in you should end up with something like the below:
Here we have
- Chevrons > (green and purple)
- Warning ! with a pulse effect
- Error X with a slight wobble effect
I love finding new ways to enhance what Power BI can do natively especially when it unlocks more meaningful visualisations.
Got questions or want to explore more ideas like this? Feel free to get in touch I’m always happy to help!
Thanks for reading!!


